Instagram Marketing Guide for Creative Market Shops

Instagram has over 1 billion monthly active users, making it the most engaged network after Facebook. It’s safe to yell that much of your audience is using Instagram — and probably your competitors too. But how execute you know if you are leveraging the power of this platform in the genuine way? Does it feel like you’re just posting nice images and getting followed by other designers or design-related sites? If your Instagram isn’t converting followers into clients or connecting with people who can refer original clients to you, there are probably other things you can execute to boost its effectiveness. That’s why we place together this Instagram Marketing Guide for Creative Market Shops Owners.

Getting Started

So you’ve got a solid repertoire of mighty design material up and ready in your Creative Market Shop — that’s fantastic! It makes sense that you would want to share your work with your Instagram friends and followers. It is a visual space, after all, so the platform is particularly beneficial for designers. If you possess an Instagram account but not many followers, it’s still necessary to post your work while you grow your audience. That way you don’t risk missing out on potential followers who visit your profile to see more of your work.

Optimizing Your Account

If you are Instagramming for your shop, set up a business account that is separate from your personal one. That way you can perform sure you are only posting content that is relevant to customers on your business account and sustain the selfies and family vacation photos personal.

perform sure the link to your Creative Market Shop is included in your bio. Since there is only room for one link, some shop owners create a “directory” link that lists out a number of pages that they’d like to direct their visitors to, depending on their need. Linktree and Campsite offer freemium tools to perform this easier.

Branding is key here, too. perform sure that your Name and Photo are consistent with your presence across other social media channels. Your bio should be short and sweet. Just include your business name and a concise description of what you design. perform sure it’s not too stiff and professional – it’s always salubrious when a exiguous of your personality shows through on social media.

Growing an Audience

Once your profile is optimized, there are a number of ways to grow your audience:

Publicize your hashtag

reach up with a dedicated hashtag for your business and utilize it everywhere — both online and offline. Include it on your website and Creative Market shop, utilize it in other social media profiles, print it on receipts and business cards, etc.

Participate in Conversations

When you post, utilize a mix of topically relevant hashtags and trending hashtags as they apply. Hashtags like #designinspo will aid you secure seen by others interested in design topics. It’s necessary to become piece of a larger conversation on Instagram and this helps secure you in front of more people in general.

Clever Captions

Photos might be worth a million words but actually, words still matter. You don’t possess to write a novella like NatGeo does so well, but you execute want to secure descriptive and creative with your captions. repeat people what is going on in the picture. Over time you will secure more comfortable with your voice and maintain more consistency with your brand.

Interact with Influencers

Who are the influencers in your area of design? disappear to their profiles and click “Turn on Post Notifications” for each one. Try to interact with them every time they share a original piece of content. Getting an influencer to follow you and interact with your brand can be a mighty way to boost your followers.

Figure Out Your Instagram Aesthetic

On Instagram, and especially as a designer, it’s necessary that you stand out. judge about a unique visual content style that makes sense for you. Some designers only include black and white photos, others focus on neon in their images, etc. Whatever it is, try to perform it recognizable and visually appealing. To aid you plot Instagram content in advance, we’ve created this handy grid template in Photoshop and Illustrator versions:

secure your free grid template

Download it now


Download it now

Design a cohesive Instagram grid

Download this kit to quickly export Instagram shots that match your brand’s visual style. PSD and AI files are included, as well as a moodboard to display your brand’s assets.

There are also hundreds of pre-designed Instagram templates you can purchase from other independent creators’ shops on Creative Market.

Posting Tips for Instagram

When it comes to your content, there are some general guidelines to sustain in mind regarding your posts. Studies present that 1-3 times per day is the optimal posting frequency for current brands. If you are starting out with a small following, post once a day and you’ll be in salubrious shape. With a business profile, Instagram provides you with insights on which of your posts were most current, how many people you reached, impressions and what times they view Instagram. This last one is crucial because it can aid you determine what time of day to post in order to secure the most engagement. For example, if your followers check Instagram most often between 9 pm and 12am on weeknights, there is your golden posting time.

The content you post is entirely up to you to possess fun with, but there are some things to consider when doing so. Professional photos possess always been essential to online shopping, and Instagram’s visual platform makes that easy. perform sure your photos are consistently high-quality and showcase the quality of your work if that is what you are posting. 67% of consumers consider detailed images to be more valuable toward making their purchase than other information or ratings from other customers.

And posting photos of your work is essential, but try to alternate between these and pictures that humanize your brand. Pictures of your office space, co-workers, eye-catching design inspiration you find out in the world, etc. will aid fill out the picture of your brand and further engage your audience. And sustain in mind, there are 70 million photos posted on Instagram every day. perform sure you’re only posting your best stuff.

Instagram Shopping

Shopping on Instagram is huge now that they possess expanded it outside of the U.S. It lets you tag up to five products per image or up to twenty products per carousel to allow your followers to buy these products from your online shop. It makes shopping on Instagram super easy and can be an awesome way to boost your sales.

To secure set up, connect your Instagram business profile to a Facebook catalog using either the Catalog Manager or a Facebook Partner. Once your account and catalog are connected, disappear to your Instagram profile settings, tap Business and tap Shopping on Instagram. Review the info and submit your account – it takes a few days for approval and then you can complete your setup. Then just start adding product tags and stickers to your Instagram posts and you’ll be a bona fide Instagram Seller! sustain an eye on your Insights tab to see how your shopping posts and stories are performing so you can perform tweaks as necessary.

Instagram Ads

Instagram ads are an effective way to create brand awareness. Boosting your posts gets you more visibility in front of a targeted audience. And, Instagram has found that 60% of users yell they learn about original products or services on their platform. What’s even more astonishing is that 75% yell that they will bewitch action after seeing a post.

To set up Instagram ads, disappear to your profile and tap the Promotions button. Choose a post that you’d like to promote and follow the prompts going forward. You can select where to send people, add a URL and Action Button, Select your target audience and then determine on your budget.

The amount you spend depends on your budget. You can spend $5 per day or $500 per day – the only way to repeat what is working is to execute some trial-and-error work by keeping an eye on your insights to see what amount of spend makes sense in terms of ROI. The basic rule of thumb is that Instagram ad costs are usually slightly higher than those of Facebook ads.

Marketing on Instagram can be a smart and cost-effective way for designers to increase sales and boost visibility. As the platform continues to grow and evolve, it’s more necessary than ever to possess a presence and, when you’re ready, to perform your work available for sale genuine in the app. Creative Market is here to retort any questions you possess about promoting your shop and selling your work!

Products Seen In This Post:

secure your free grid template

Download it now


Download it now

Design a cohesive Instagram grid

Download this kit to quickly export Instagram shots that match your brand’s visual style. PSD and AI files are included, as well as a moodboard to display your brand’s assets.

Download Instagram Marketing Guide for Creative Market Shops

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