I treasure Pinterest. I know that as a middle-aged male I don’t fit into their target demo, but I enact treasure checking out the site and seeing what wintry fresh things I can add to my boards. Heck, I treasure it so much that I hold multiple profiles that also cover my businesses.
But how enact you invent graphics for Pinterest that will knock your viewer’s socks off? Well, let’s assume a moment to shatter it down and figure out what makes for a wintry Pinterest image to inaugurate with, then find out how you can reproduce it on your own.
Examining the Stats
Now I know from being both a pinner and a fan that the popularity of the pin depends on two things: the quality of the image and whether the pin shows the content in the link accurately.
How enact I know this? Well if you hold a Pinterest business account, as I enact for my companies, you can see the stats for your individual pins. For example, this is historically the most current pin for my business:
What kind of impressions does it gather? Well here you fade:
well-kept, lawful? In the last 30 days, it has pulled in 267,881 impressions, 789 saves, and 100 clicks. Because my pins are “Rich Pins,” people can buy my stickers directly on Pinterest via Apple Pay or credit card. And I’ll order you lawful now, almost every sale I’ve had of that sticker came from Pinterest.
Why? Let’s figure it out. I believe a certain section of it is the topic: many Pinners lean towards the inspirational, and this is an inspiring quote. It’s easy to read, and although I don’t treasure the picture, it is original (I took it). It’s also been repinned by multiple writers, and it even pops up in my personal feed as a result.
So let’s now translate that to whatever it is you’re doing. You need a few basic things for a solid Pinterest pin:
1. A much photo
2. Legible text
3. A topic that resonates with pinners
As a designer, I’m sure you can knock out those first two. The third, however, may assume a bit more thought. With that in mind, let’s set aside this all into motion.
Like most things on the web, you hold to start with your content. What is it that you want to promote? Is it a blog post? A product? A page on your website? Whatever it is, you need to narrow that down first because it’s your starting point.
For the purposes of this piece, let’s spend a blog post as an example, and since I’m the one writing this article, we’ll spend something I’ve done here on Creative Market. How about … this one. In my estimation, this topic works pretty well because it’s aspirational, just like many pinners’ interests. Plus, we can definitely gather some wintry photos in here to spice it up. Now we just hold to invent it shine.
Create Your Own or spend a Template
For me, putting a pin on Pinterest is a business decision. I can’t spend all day creating a graphic for every pin, so I hold to template it out as best as possible. And so for my business page, I hold my own limited designs that I work with to try to maintain things consistent.
Let’s set aside this into action with that blog post. I need a system that lets me promote my topic quickly and is easy to work with. That’s why I went with the J U N I P E R Social Media Pack lawful here on Creative Market. It has a variety of different size and scope options that I can work with, and I like the aesthetics of the whole kit as well. Now let’s gather to building.